Jun 5, 2019
At Dreamforce 2018, the Salesforce small business team asked attendees to share their most essential advice for small business owners. Over the course of four days, we collected more than 1,000 pearls of wisdom.
To celebrate National Small Business Week, we’ve distilled those 1,000+ suggestions down to 12 bits of small biz advice. And for fun, we’ve included some runner-ups that expressed similar ideas in different words.
Here we go:
1. “Every journey starts with one step — make sure you have the right shoes to go far.”
Launching a small business involves many important decisions, both big and small. The choices you make today can affect your business for years to come, so it’s critical to get off to a strong start and put your business on the path to success.
Runner-ups:
2. “Don’t boil the ocean — think small and fast.”
Don’t let yourself get overwhelmed by complexity or paralyzed by the quest for perfection — keep things simple when and where you can.
Runner-ups:
3. “Trust your instinct — you may just know the next industry trend!”
Running a small business is daunting, but you’ve got this. You’re the captain of the ship, so trust yourself to steer the right course.
Runner-up: Think positive!
4. “Dream big, but remember to scale for the future. Planning is your best tool to ensure continued success!”
It’s great to have a vision of where you want your company to go. But it’s even more important to plan ahead so that the decisions you make today don’t box you in tomorrow.
Runner-ups:
5. “Be open to the journey without being too rigid on the outcome.”
Running a small business is an unpredictable adventure. Flexibility is one of the entrepreneur’s best tools for overcoming unexpected adversity.
Runner-ups:
6. “One great employee is better than 10 bad employees.”
Employees are your biggest asset. Hiring (and then listening to and trusting) the right people is one of the most important steps to success.
Runner-ups:
7. “Listen. Listen. Listen. You have two ears and one mouth. Use them in that ratio.”
Details (and good communication) matter.
Runner-ups:
8. “Know your numbers, but know your customers better!”
Customers are the lifeblood of any business, but especially for small businesses. Treating them right and giving them a reason to come back is critical.
Runner-ups:
9. “Whether you think it’s possible or not, you are right!”
Elvis sang it best — “Only the strong survive.” When the going gets tough, successful small business entrepreneurs get going.
Runner-ups:
10. “Work for a company you’re proud of.”
Once you’ve hired great employees you need to treat them right so they stick around. The churn and expense of replacing good workers can debilitate even the strongest small business.
Runner-ups:
11. “Do what you say you’ll do!”
What does your company stand for? If it doesn’t stand for much it likely won’t be around for long.
Runner-ups:
12. “You have one life. What is important to you?”
There’s only one you! It’s impossible to create and run a successful company if you aren’t functioning at 100%. Be good to yourself, so that you’re around to enjoy the fruits of your labor.
Runner-ups: